David F. Giannetto helps organizations leverage technology—providing both the technical and business insight Giannetto_BSM_pressphoto-682x1024necessary to create, understand and utilize it to improve performance.   He is SVP of Services at Astea International, the leader in service management and mobile workforce technology.

He is author of Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Create Business Value (Palgrave Macmillan 2014), the first enterprise-level methodology that helps organizations integrate social media, mobile technology and big data into their core people, processes, technology, information and strategy to create tangible improvements in revenue and profit.  This work builds upon his first book, the award winning management methodology, The Performance Power Grid, The Proven Method To Create and Sustain Superior Organizational Performance (Wiley, 2006), that defined how organizations use internal information to improve performance.

David is frequent keynote speaker on topics ranging from improving the effectiveness of digital initiatives, organizational performance, risk management and the impact of technology on organizations and consumer behavior.  He is a former columnist for US Business Review, currently writes for the American Management Association and the Huffington Post, and has written for numerous national magazines. His second book, The Decoy Artist (Pelican 2010), was nominated for NJCH Book of the Year.

David provides his personal perspective on the changing role of marketing, and how marketing professionals are now finding themselves at the center of what he calls a “Big Social Mobile Enterprise,” responsible for combining a variety of new digital initiatives–everything from big data, to social media to mobile technology and traditional advertising and campaigns–that will connect their company to an increasingly more powerful and sophisticated “social consumer.”

He will provide a behind the scenes look into how today’s best, most progressive companies are using the latest marketing trends and technology to understand, leverage and influence consumer behavior in a way that were never before possible.

This column is sure to become your best ally to convince leaders throughout your organization that these digital initiatives can do more than generate friends, data and download–they are the secret to generating new customers, more revenue and winning in a new social economy.

Please join me in welcoming David aboard, we are excited about all the valuable content he will be sharing in the New Year! Visit his website here www.giannetto.com


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