The New Year has arrived, and it’s time to think about revamping your mobile marketing strategy to maximize its effectiveness. Below are five actionable tips you can use to boost your bottom line in 2016.
1. Recognize and leverage the power of mobile marketing.
EMarketer estimates that the number of smartphone users around the world will surpass 2 billion at some point during 2016. In addition, more than half of mobile phone users will have smartphones by the end of the year. These statistics make the need for mobile marketing clearer than ever before. Companies cannot afford to ignore a demographic this large. Furthermore, research shows that mobile marketing is significantly more effective than other marketing methods. For example, marketing emails have an open rate of only 22 percent, while text messages have an impressive open rate of about 98 percent. Likewise, while emails may not be accessed until hours or even days after they are sent, text messages reach the targeted individual immediately.
To take advantage of this power, businesses must make mobile marketing a vital component of their overall marketing strategy. During 2016, make it your mission to invest more time and money in mobile marketing so that you can enjoy a greater ROI throughout the year.
2. Respect the privacy of your users.
Smartphone users want to decide what content they will receive and how they will receive it. They do not want to be bombarded with advertisements, especially if they didn’t agree to receive communications from the sender. In fact, sending advertisements without permission may even subject you to legal penalties under the Telephone Consumer Protection Act. For this reason, it is essential to obtain express communication from the individual in question before you send any mobile marketing material via text message. You should also provide consumers with a simple way to opt out of text messaging communications if they change their minds in the future.
3. Personalize your mobile marketing material.
Consumers want to know that you value them as individuals. Sending generalized materials to every person on your list is acceptable in some situations, such as announcing a sale. However, you should also make an effort to send customized communications to smaller groups of people when appropriate. For example, if you know that a certain subscriber recently purchased a specific product, you may send a message asking that subscriber to review their product. Likewise, you may also send personalized messages on subscribers’ birthdays or anniversaries.
4. Keep users engaged.
Marketing is most effective when it engages users and makes them feel connected to the brand. One way to engage users is to encourage two-way communication. Use mobile marketing to encourage two-way communication by inviting subscribers to send text messages back to the company. For example, you may provide subscribers with a word they can text to receive information about the store or even rate a product they have purchased.
Another strategy you can use to engage users in 2016 involves forging connections between your different marketing channels. For example, you may launch a contest on social media that requires users to subscribe to your text messaging campaign and send or receive specific messages to the brand. This will encourage users to not only connect with the brand in several different ways, but also to take an active role in their relationship with the brand.
5. Monitor the results of your efforts.
Changes to your mobile marketing strategy will lead to changes in your relationships with consumers. As you enact your new mobile marketing strategies, monitor the results of your efforts by tracking subscriber interactions, subscriber feedback and profits. Use this information to optimize your campaigns for even greater success. For example, if you find that profits increased dramatically after you launched a certain contest or campaign, consider launching similar campaigns in the future. On the other hand, if a significant number of subscribers report dissatisfaction with a specific campaign, consider discontinuing it.
The world of mobile marketing is always evolving. By staying on top of all of the changes, you can ensure that your brand is getting the most possible benefit from this promising marketing strategy.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
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